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Social Selling is the New Path Forward

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As our VP of Strategy Larry Minsky states in his latest Harvard Business Review article, “Outbound B2B sales are becoming less and less effective.”

So, what is a company to do? Larry and his co-author Keith Quesenberry discuss how social selling, using social media as a sales tool by building relationships and inspiring dialogue with leads, is already assisting salespeople as they evolve to meet the demands of their environment.

Read the full article, titled 84% of B2B Sales Start with a Referral — Not a Salesperson, here. And while you’re at it, you can pre-order Larry’s next book, The Activation Imperative, here. Out December 9th, it has already reached number one on the Amazon Hot New Releases for Business Marketing.

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