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Weekly Social Media Round-Up

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Our social media round-ups take the most intriguing of new developments, both technological and cultural, and attempt to discern the patterns that will define digital trends in the months to come. This week has been especially interesting. Read on.

What Men & Women Search for On Pinterest

Pinterest is often pigeonholed as a largely female social network, which it is, but to ignore the male demographic completely would be folly—especially if you’re in the business of marketing healthy eating and sustainable living. Read the full list of the most-searched topic by gender on Pinterest’s blog.

Impact: We truly foresee Pinterest becoming a powerhouse this year. Blog posts such as these work to position the platform as one that reaches all demographics (see those Superbowl pins!) and thus is beneficial to all marketers.

Ad-banishing app Brave aims to block “ugly & greedy” ads

The advent of ad-blocking sent a chill through the digital marketing world in 2015 and many people have spent the past few months furiously attempting to explain how content can be monetized without essentially forcing consumers to watch ads, whether it be in the YouTube pre-roll or annoying pop-ups that block the website. Now Brendan Eich of JavaScript has come up with Brave and new app that will block “privacy-invading ads, malware and trackers and uses the company’s own safe ads. The plan is to convince brands and publishers to uses Brave’s ad-tech platform then splits revenue between itself and advertisers.”

Impact: Can consumers be persuaded to watch an ad if it’s a “good” ad? Or is this simply a way for Eich to line his own pockets with revenue from other people’s content? Time shall tell.

How Data Enhanced Storytelling is Reshaping Content and Advertising

A digital conference at the Sundance Film Festival raises questions about the dearth of digital storytelling and the importance of narrative in advertising.

“The goal has to be less advertising” and moving away from the traditional waste model to a highly engaged and interactive environment, he said. To get to that place, Marchese said the advertising ecosystem has to begin to trade on proper human attention via storytelling that is priced according to the quality of that attention.

Impact: What’s the story, morning glory? If your brand doesn’t have a strong point of view, it is likely that you are not holding your audience’s attention and putting your effort into the wrong area.

How Data Enhanced Storytelling is Reshaping Content and Advertising

A digital conference at the Sundance Film Festival raises questions about the dearth of digital storytelling and the importance of narrative in advertising.

“The goal has to be less advertising” and moving away from the traditional waste model to a highly engaged and interactive environment, he said. To get to that place, Marchese said the advertising ecosystem has to begin to trade on proper human attention via storytelling that is priced according to the quality of that attention.

Impact: What’s the story, morning glory? If your brand doesn’t have a strong point of view, it is likely that you are not holding your audience’s attention and putting your effort into the wrong area.

Weekend Reading

Werner Herzog Discusses New Film “Lo and Behold, Reveries of the Connected World”

Throughout his career, Werner Herzog has consistently explored the notion of man being destroyed by his ambitions. His latest documentary focuses on artificial intellifence, robotics and the “connected world” or the way in which the world has changed and will continue to change now that the Internet has become a primary force for development.

The Death of the Digital Marketer

Interesting piece from the Huffington Post proposes that “digital marketing” as a discrete specialization is rapidly becoming folded into just regular old “marketing”…and that some old-school tactics and skills are needed to stay relevant.

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