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Weekly Social Media Round-Up

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Our weekly round-up of the new developments and innovations in social media and technology.

Instagram Testing Support for Multiple Accounts

…it’s not surprising the company would be experimenting with multiple account support. Lack of official support for the feature, which is critical for those who oversee multiple accounts, has caused many users to turn to third-party clients in order to post and view feeds from separate accounts simultaneously. Though Instagram has tolerated third-party developers on its platform until now, the company recently announced a change in its developer policy that would restrict nearly all third-party feed-viewing apps. Most of these apps will lose access to Instagram’s API by June 2016, the company said, so it’s likely we’ll hear more about multiple account support in the months ahead.[via Mashable]

Impact: Huge news for digital marketers who are 100% OVER having to log in and out of Instagram to manage client accounts and/or struggle with third party apps that have access revoked every couple of months.

Facebook Launches Live-Streaming For Everyone

Unlike Twitter’s standalone app Periscope, Facebook is building live video straight into its flagship app—so its users are very likely to try it out since they don’t need to download a separate app. It will be fascinating to learn, in the coming months, how many folks to give Facebook Live Video a chance. In August, Periscope said that it had reached 10 million users in four and a half months. [via AdWeek]

Impact: Another move from Facebook in their bid to become the content hub of the Internet and/or assimilate the Internet.

Social Media Drove More Referrals Than Search in 2015

Publishing analytics provider Parse.ly wanted to find out where web traffic for 2015’s top news stories came from — search engines or social networks. The company found that social media continues to account for a large and growing portion of traffic, depending upon the content of the news story.[via Venture Beat]

Impact: A look at Parse.ly’s infographic showing the top news topics of 2015 and where their traffic came from, it seems social media is exceedingly good at driving traffic to topics that are emotional and often inflammatory.

LinkedIn Launches Revamped Mobile App

…the new app is cleaner, better looking and more easy to use. While that’s a step forward in terms of design, I can’t help but think that LinkedIn is missing a trick on the utility side. It could add more context or meaning and become a very useful app for the business community…LinkedIn is the de facto business networking website which means you don’t add people in the same way that you would on Facebook, Twitter, Snapchat or other services. LinkedIn is the place where you can add people you barely know, or in some cases don’t know but want to know. (Usually disappearing to other mediums to communicate with them.) That means that curation is hugely important because of the sheer volume of noise.[via TechCrunch]

Impact: LinkedIn can a very effective social network for digital marketing, but its complexity (and costliness) keeps many users from treating as such. The company appears aware of this issue and are taking design-based solutions to fix it.

Weekend Reading

The Battle Over Breaking News

All social networks are battling to be THEE content hub of the Internet, the place where all people go to get their breaking news. This piece breaks down the pros and cons of Twitter Moments, Facebook Notify, Snapchat Live Stories, and Apple News.

The Battle Over Breaking News

All social networks are battling to be THEE content hub of the Internet, the place where all people go to get their breaking news. This piece breaks down the pros and cons of Twitter Moments, Facebook Notify, Snapchat Live Stories, and Apple News.

South Park versus Advertising

This season South Park has expertly skewered online advertising in a two parter in which an ad becomes so disguised, it has become human (and is unaware that it is an ad.) Even if you’re a digital marketer—especially if you’re a digital marketer—the episodes are worth the watch.

Design Thinking is the Next Content Marketing Frontier

Content creators, rejoice! The Internet is turning into Renaissance Italy and you are Michelangelo. From the article:

Marketers are now embracing design thinking as a response to the increased complexity of today’s products and/or business environment. For example, as Apple has learned, people need their interactions with technologies and other systems (like healthcare) to be simple, intuitive and — often — enjoyable. As companies improve the product/user experience, organizations must improve how they communicate emotionally derived value propositions. This is the next big opportunity for content marketers.

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Insights From Social Media Marketing World 2017

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Insights From Social Media Marketing World 2017

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