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Weekly Social Media Round-Up

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Our weekly round-up of the new developments and innovations in social media and technology. Major developments have naturally slowed down in the final weeks of 2015, but that doesn’t mean there isn’t plenty happening in Silicon Valley and beyond.

Pinterest Makes Two New Acquisitions to Enhance eCommerce and Image Recognition

…a Pinterest spokesman said, “The teams on The Hunt and Pext include some of the best minds in mobile shopping, advertising and image indexing technologies. The talents and experiences from these companies will help us tackle significant areas in commerce and ads engineering,” a Pinterest spokesman said. Pinterest has made several moves in 2015 that could possibly generate additional revenue for the company in the future.[via AdAge]

Impact: Pinterest is likely to be a huge player for e-commerce in 2016. Watch this space.

Twitter Testing Promoted Tweets Outside of Network

Twitter—which draws 500 million monthly visitors who are not signed in as users–is exploring using the feature to support campaigns that drive website clicks, conversions and video views. “By letting marketers scale their campaigns and tap into the total Twitter audience, they will be able to speak to more people in new places using the same targeting, ad creative and measurement tools,” Deepak Rao, Twitter’s revenue project manager, wrote in a blog post.[via Ad Week]

Impact: Twitter has struggled to match the reach of Facebook. By allowing marketers to use their service to advertise to people who are not logged into the network, the potential effectiveness of Twitter advertising increases dramatically.

YouTube’s 2015 Year in Review Video Proves Nothing is Mainstream Anymore

Think of it this way: No one can ever look at all of the Internet. (We’ve tried.) But that’s kind of the beauty of it. Some people have seen Sia’s “Elastic Heart” video, others have seen #PizzaRat, and a sliver in a Venn diagram would show a group of people who have seen both. Same with Justin Bieber’s “What Do You Mean?” and Flula Borg, who was a YouTube sensation before showing up in this summer’s Pitch Perfect 2. Culture is everywhere now, and eventually it floats through YouTube, where Rewind catches it all in one place; the year-end video, essentially, is the lint trap of the Internet.[via Wired]

Impact: A fun overview of “Cultural Literacy Lite” contains valuable clues to the future of online communication. Marketers, take note.

Video Dominates Social Media in 2015

It’s still just early days for social video, experts say. The next step includes not only the sort of after-the-fact clips we’re used to from YouTube, but also videos streamed live in real time. Several pioneering applications began heading in that direction this year, including Meerkat, Twitter’s Periscope and Facebook’s Live Video feature, which the world’s largest social network began testing with some of its 1.5 billion users. “Video is busting down every barrier in terms of connecting with others, whether it is seeing and hearing someone in raw, real-time form or through a recent post,” said social-media strategist and blogger Amy Porterfield. “It looks and feels more personal.”[via CNET]

Impact: We have had a lot of success with video at IDM and we expect the immediacy of livestreaming to become an even larger factor in digital marketing next year.

Video Dominates Social Media in 2015

It’s still just early days for social video, experts say. The next step includes not only the sort of after-the-fact clips we’re used to from YouTube, but also videos streamed live in real time. Several pioneering applications began heading in that direction this year, including Meerkat, Twitter’s Periscope and Facebook’s Live Video feature, which the world’s largest social network began testing with some of its 1.5 billion users. “Video is busting down every barrier in terms of connecting with others, whether it is seeing and hearing someone in raw, real-time form or through a recent post,” said social-media strategist and blogger Amy Porterfield. “It looks and feels more personal.”[via CNET]

Impact: We have had a lot of success with video at IDM and we expect the immediacy of livestreaming to become an even larger factor in digital marketing next year.

Social Media Users Don’t Like Buy It Buttons

Just 9% of respondents showed interest in using Facebook’s buy buttons — the lowest number in the entire survey. Meanwhile, 12% to 14% of social media users showed interest in Twitter’s, Pinterest’s, and Instagram’s buy buttons.[via CNET]

Impact: If there’s anything brands learned in 2015, it was that consumers really dislike being advertised to and bullied into purchasing things when they’re browsing social media. Marketers must continue to find new ways to push their clients’ products and services in ways that are respectful, thoughtful and (above all) creative.

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