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INFINITI

Campaigns

When automaker Infinti were preparing for global market entry, they required new websites that would successfully introduce the brand and its core values to new markets. The Designory Agency hired IDM (formerly I Imagine) to design and develop state-of-the-art websites for Infiniti Global, starting with versions for the Russian and Chinese markets. These websites needed to offer exceptional user experience while also reflecting the Infiniti brand.

Challenge

To design world-class yet culturally accessible websites that communicated the beauty, style and technical advantages of the Infiniti brand to a global audience.

Solution

IDM created interactive websites inspired and informed by the power and artfulness of the Infiniti Global brand. With captivating images, ambient sound, vibrant colors and a dynamic experience, IDM captured a sense of motion and innovation that both graphically and stylistically reflected the Infiniti Global brand.

Results

We successfully launched Infiniti Global websites for the Russian and Chinese markets. The websites have been used as a prototype for entering other global markets.

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