Are You Paying Attention To How Your Industry Is Performing On Social Media?
In her most recent Forbes article, IDM Brand’s Co-Founder and Chief Innovative officer Alannah Sandehl highlights the importance of paying attention to how your industry’s content performs on social media and identifying the best niche for it. In a recent finding by Rival IQ, a data marketing firm, reports spanning over several social media platforms focused on engagement rates, trending hashtags, post types and post frequencies when calculating the median performance 150 companies from 10 predetermined industries.
Alannah included in her article the review and examples of IDM’s success with Home Decor, Hotels and Resorts, Food and Beverage, Health and Beauty and Nonprofits. “Understanding how your content and campaigns are performing against the competition will help you to stay competitive and ahead of current and evolving social media trends and consumer behavior.” Alannah Sandehl.
What works? Content wise, photo and high-quality video content are what engages the best across the board. Platform wise, the results alternated for nearly every industry between Instagram and Facebook with the exception of two having their highest engagements via Twitter.