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Best Practices for Communicating to Seniors

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Senior citizens possess the most free time and spending power, and marketers need to pay attention. IDM recently compiled findings from research and our previous experience into a senior marketing white paper, which you can download below

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Find a Way to Say Yes

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Find a Way to Say Yes

New Technology and Human Needs

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New Technology and Human Needs

Spread the Warmth

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Spread the Warmth

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