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Coloring Outside the Lines at Kitchen and Bath Industry Show

This year, our team was inspired by color at KBIS, the premier annual event dedicated to the kitchen and bath industry. Each year, KBIS hosts over 500 vendors and thousands of attendees, and the numbers are steadily rising. This year, people from all over the world gathered in Orlando, Florida for educational classes, networking, and locating the latest design trends. We were honored to join our client Caesarstone, the pioneer of the natural quartz surfaces, in their expansive booth that showcased their newest colors in a cozy environment.

IDM Brand created a landing page for Caesarstone’s website to support a wider digital campaign, print material to support the sales and marketing team at the event, and utilized influencer partnerships and a social media contest to increase booth activation.

The landing page served as a guide to all things Caesarstone. This included the full schedule of events, an introduction to Caesarstone’s newest colors, a mockup of the booth, and their Twitter feed with the use of IDM Brand’s proprietary social media aggregator, Social Kiwi. It was a one-stop site for attendees and those following along from home.

KBIS Landing Page

Take a peek at the schedule, and dive into the KBIS experience!

View the PDF

Event Build Up

To support the digital build-up, IDM also created an email blast to generate more foot traffic at the event.
IDM Brand also utilized Caesarstone’s social media channels to generate buzz in the days leading up to the event.

During The Event

Caesarstone celebrated the sophisticated homeowner by creating an entire home at the tradeshow. Each day began with a breakfast made fresh in the Caesarstone kitchen, conversations with chefs, designers, bloggers and photographers kept the booth alive all day, and happy hours in the evening.
With a plethora of HGTV stars, design celebrities, and renown chefs speaking in the Caesarstone booth, IDM Brand leveraged Twitter to expand their reach beyond the event and support the Caesarstone brand as a whole.

A Coloring Book
For All Ages.

To fully activate social media and generate booth buzz, IDM Brand created a custom Caesarstone coloring book for all ages, promoting multiple designer partners and showcasing numerous Caesarstone products.
Each day a coloring artist was randomly selected, winning a Visa gift card and claiming the title of Ultimate KBIS Artist (of that day). By the end of KBIS, over 150 attendees submitted photos of their masterpieces for a chance to win the daily prize and over 500 copies of the book were distributed to visitors, allowing them to engage even after the event ended.
IDM Brand also utilized our proprietary software, Social Kiwi, to aggregate social media posts during the event.
Social Kiwi Takeaways
Twitter posts were shared on Caesarstone’s KBIS landing page so fans at home received by-the-minute updates.
Posts were displayed on the booth’s live television feed, inviting passersby to ask questions and directly engage with the booth.
The aggregator encouraged attendees to stay in the booth as they waited for their post to be shared on the screen.
Social Kiwi allowed people outside the conference walls to experience the event by having all things Caesarstone and KBIS in one place.
In addition to a successful social media contest at the event, the IDM team also partnered with our favorite food bloggers, Wanna Bite, to showcase a delicious breakfast, entertain, and generate more foot traffic to the booth. With the smell of bacon drifting through the air, event attendees came far and wide for a peek at the action and a taste of their bacon- infused pancakes. IDM Brand leveraged Wanna Bite’s notorious cooking video style and Facebook followers by live streaming their cooking demo on Wanna Bite’s Facebook and sharing across Caesarstone’s handles. This Facebook Live video garnered over 30,000 views. This was a great opportunity to showcase the kitchen in use and our close partnership with Wanna Bite.
Caesarstone’s newest product, Transform by Caesarstone, was on display- virtually. The product is a custom quartz overlay that’s quick, easy, and cost effective without the typical hassle of a full remodel. Visitors had the chance to virtually experience a renovation with Transform by Caesarstone and IDM helped create the assets to support the new product launch, including a video streamed throughout the event and print materials.

After the event

The conversation didn’t stop after the event. IDM Brand shared the full experience on Caesarstone’s Facebook and was able to share the highlights with Caesarstone’s target audience – the A&D community- through a weekly Twitter Chat, #KBTribeChat.
IDM Brand also manages Caesarstone’s blog, the Interior Collective, and recapped the event for our followers on that platform. It stood as a mix of a tour of the showroom and a description of the events. Finally, we created another landing page for the Caesarstone website to provide a summary of the three days, thank everyone who participated in the event, and showcase the best Caesarstone’s KBIS booth.

By the numbers

Through social media posts and promotions, IDM’s efforts received over 4.49 M impressions around KBIS and over 11k engagements on 250 social media KBIS-specific posts.
Caesarstone


Interior design is one of IDM’s top passions and we were thrilled to accompany our client and help them succeed at the biggest kitchen and bath show in North America.



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