JANUARY 2018   
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A Brave New World: Facebook Zero

Facebook Zero is the latest Facebook algorithm update to rock the social media world, and could affect your business. From cultivating more authentic conversations to content inspiration, learn about the new strategies to leverage this brave new world of Facebook Zero.

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A Winter-Warm Holiday with Caesarstone

Caesarstone rounded out 2017 by helping families celebrate the holidays and a kitchen renovation with a promotional giveaway. IDM Brand spearheaded the digital campaign for the year-end promotion resulting in over 322,000 social media impressions and over 37,000 social engagements! Creative strategies, involving a Facebook Live broadcast with HGTV personality Sabrina Soto and a DIY moodboard landing page for users to create their own inspirational collection to share on social media, contributed to the success of this campaign.
Taiwan Excellence Gets Smart at CES 2018

Taiwan Excellence kicked off the year by unveiling the latest in Taiwanese technology at CES 2018. The team debuted products ranging from gaming and drones to IoT and AI in a press conference that was shared with the world in a Facebook Live broadcast. Through IDM Brand's strategy, the video received over 200,000 views in just two days, surpassing expectations over 600%. To drive traffic to the booth, IDM created a digital campaign involving website development, social media strategy, and a contest to engage and create awareness of the products showcased at the event resulting in over 500 submissions!
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