Innovation Driven Marketing NOVEMBER 2016
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How will you grow your brand in 2017? Read our newsletter and learn how our clients win by using social media influencers, adopting brand activation strategy that drives awareness and engagement, and how you can step up your social media efforts.
Read Our Very Own Laurence Minsky's New Article in Harvard Business Review

How B2B Sales Can Benefit from Social Selling looks into the the benefits of using social media for B2B sales. More and more B2B sales happen because of referrals and recommendations, instead of direct contact with a salesperson. This is why it's so important for B2B salespeople to get involved in social selling.

READ THE FULL ARTICLE

Please email us at
connect@idmbrand.com if you would like to join our RSVP list for the next "by invitation only" event with Larry Minsky.
Watch and Share the New Taiwan
Excellence Video


Working with IDM, the Taiwan External Trade Development Council (TAITRA) expanded its marketing into the digital world. This month, TAITRA's first sponsored video went live on YouTube, promoting the Taiwan Excellence program. The video has received over 129,000 views as of this writing.

WATCH HERE

Read more and ask us how to launch a successful influencer campaign.
RIP Vine, We Hardly Knew Ye

This month in social media: bye bye Vine, social media discussion outpaces voting, and can Facebook make you longer? Read and share the rest of the roundup to find out what's going on in the world of social media.

READ MORE

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