Innovation Driven Marketing OCTOBER 2016
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Dear *|FNAME|*

Our team has recently met you at the Food and Beverage Trade Show in Miami. IDM-Innovation Driven Marketing-is an agency with over 15 years experience creating and growing brands in your industry. I would like to share with you how IDM can add value to your marketing efforts and help you to grow your market share with results driven engagement tools. I would like to connect with you on one of the following days: 10/18, 10/20, 10/25, 10/27. Please reply which day works best and my assistant will schedule the time.

All my best,
Alannah Sandehl
Chief Innovation Officer
Innovation Driven Marketing | 847-722-3062
Lifeway: Growing a Brand Culture

Since 2002, the IDM has been working with Lifeway Foods, a manufacturer of kefir-a probiotic, cultured, functional dairy, and non-dairy health food product. We have helped Lifeway them grow from a $10 million company to a $150 million company by worked with their marketing team to help launch new products, advise their brand strategy, and develop buzz-worthy online and social media initiatives.

Ubiquity Brands: A Family of Brands

IDM Brand was commissioned to develop a new corporate website to bolster Ubiquity's online presence. The site featured information on each of their brands, while communicating the company's mission to create the most delightful snacks anywhere and their passion to delight their constituents through the use of premium ingredients, indulgent flavors, high impact texture and high-end packaging. In addition to creating engagement online, IDM developed branding, marketing and sales materials. A number of Ubiquity brands have been acquired by Conagra Foods.

VitaFoods: Salmon Singles Packaging

From the moment we were briefed to the day we delivered concepts for one of the largest distribution chains in the U.S., the smell of smoked salmon was in the air at our office-literally.

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