OCTOBER 2017   
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Future of Design Is Compassion

Our very own Chief Creative Officer, Olga Weiss, is passionate about the Design of Things. In her most recent article, she shares her vision on how design creates trust, projects the impact of compassionate design in the age of Artificial Intelligence, and identifies what creative thinkers need to know to design for compassion by providing an easy to follow checklist.

Enjoy the full article
What is Brand Activation and Why Should Marketers and Consumers Care?

Those questions are answered by our Vice President of Strategy Laurence Minsky and co-author William Rosen in a new article published in the European Business Review.

Read the full article at
The European Business Review.
Supporting Lifeway's Community Outreach Efforts

We are proud to help Lifeway share their love with local communities. In September,
Lifeway Kefir sponsored Hebrew Public's Autumn Fest in celebration of the opening of Hebrew Language Academy. Among the 700 attendees was Michael Steinhardt, the co-founder of Taglit-Birthright Israel, which to date has sent over 500,000 Jews aged 18-26 on a 10-day trip to Israel for free. The Autumn Fest was complete with Lifeway's delicious Probugs probiotic smoothies!
Foodies Unite at The Food Event

The IDM team recently supported
Caesarstone's sponsorship of LA Magazine's 12th annual The Food Event. The epicurean extravaganza hosted 40 of L.A.'s best restaurants, 25 wineries, celebrity chefs, and more at Saddlerock Ranch in Malibu, California. At the center of it all was Caesarstone's demonstration stage, which hosted four celebrity chefs cooking on Caesarstone countertops. IDM's social media team broadcasted the live demonstrations and invited social influencers and partners to join the Caesarstone VIP lounge to make this an event to remember!
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