Our Marketing Solutions

Combining our creative vision and innovative strategies with proven industry expertise, IDM offers individualized solutions that help our clients grow

Architectural Products Marketing Services Agency
Architectural Products Marketing Services Agency

Full Service Marketing Support

One of the biggest challenges building materials companies face is how to integrate all of their marketing programs for maximum effectiveness. IDM understands the importance of presenting a consistent brand image and marketing message so that each customer interaction builds upon the others.

Whether it is your website, a trade show exhibit, an email campaign or a sales presentation, they all will perform better with an integrated approach.
Architectural Products Marketing Services Agency
Architectural Products Marketing Services Agency

National Accounts Marketing

Large national account customers are important to building material companies. They can also be very difficult to sell and to sell profitably.

IDM understands how to sell national accounts and to position your company as the expert in your product category. The result is that national account customers can see how you are a better company to partner with.
Architectural Products Marketing Services Agency
Architectural Products Marketing Services Agency

New Product Introductions

The building materials industry is one of the most difficult industries in which to successfully introduce a new product. Decision-makers like contractors and homebuilders are stubbornly resistant to change.

The reason why your new product is a good idea frequently is not enough of a reason to get the building material customer to change.

IDM understands how to identify who the most important customer is, the reasons they will resist change and how to position your new product to gain maximum acceptance.
Architectural Products Marketing Services Agency
Architectural Products Marketing Services Agency

DIgital & Social Media Strategy
& Execution

Moving from traditional marketing to a more digital advertising approach that includes social media can be difficult. It requires a new skill set. Many companies make the mistake of investing in these programs without realizing how time-consuming and difficult they are to set up and manage. IDM is very experienced in helping build material companies to get the maximum benefit from these powerful programs
Architectural Products Marketing Services Agency
Architectural Products Marketing Services Agency

e-Commerce

Sales of building materials are going to grow faster and faster.

Few companies are keeping up with these new realities. They’re pursuing day-to-day sales and not paying much attention to the changes that are coming - or those that are already happening. IDM can help you to create solid e-commerce business from building and supporting the site up to lead generation and conversions tactics.
Architectural Products Marketing Services Agency
Architectural Products Marketing Services Agency

Trade Show Activation

Tradeshows are an important and expensive part of many building materials company’s sales and marketing programs. Too often companies exhibit at trade shows just because they always have. They also settle for a lower return on their investment than they should. Whether it is designing an exhibit that draws more qualified traffic or developing an effective program to follow up on show leads, IDM knows how to make your tradeshow programs more successful.
Architectural Products Marketing Services Agency
Architectural Products Marketing Services Agency

Thought Leadership

Thought leadership or content marketing is a critical component of marketing today. Many companies realize the value of thought leadership but don’t know how to proceed.

IDM can make you the preferred go to source of information about your product category. This will dramatically increase your web site traffic and position you as the place to start when customers want to choose the best product for their project. CEU's, white papers, articles, social media posts, we will have you covered. View examples here.
Architectural Products Marketing Services Agency
Architectural Products Marketing Services Agency

Sales & Marketing Alignment

There has traditionally been a lack of alignment between sales and marketing in building materials. The result is that every dollar spent on marketing and every action taken by a salesperson is much less effective.

IDM understands how to align sales and marketing to grow your sales faster and at a lower cost per sale.
Architectural Products Marketing Services Agency
Architectural Products Marketing Services Agency

Sustainability &
Corporate Responsibility

It is critical in today’s complex world that organizations understand, identify and manage their environmental, social and economic impacts. Corporate responsibility & sustainability is about enabling companies to incorporate the creation of social and environmental, as well as economic, value into core strategy and operations. This improves the management of business risks and opportunities while enhancing long-term social and environmental sustainability.