We all are wired to respond to a larger purpose. It’s the way our brains are wired. Our limbic system, which includes the hippocampus, the amygdala, and the hypothalamus, is the part of your brain that records memories of behaviors that produced pleasant or unpleasant experiences: it’s responsible for your emotions and value judgments. Nobel Prize Winner, Daniel Kahneman, has proven that 95% of our decisions are driven by our emotional and subconscious mind.
We do things and we buy things not because we think so but because we feel so. We chose a brand driven by a purpose because it makes us feel a certain way. A larger purpose is a crucial component in making your brand truly powerful.
Please fill out the form below. We will send you a custom questionnaire and follow up with a video conference to help you with an assessment of the hidden potential of your brand and evaluation of your marketing initiatives.