HOW TO MEASURE SOCIAL MEDIA SUCCESS WITH GOOGLE ANALYTICS
Understanding how Google Analytics can be
leveraged for social media is essential for improving the
performance and visibility of your business.
Its unique tools help connect your website to your social presence, allowing for a better understanding of how social campaigns are contributing to website traffic as well as an in-depth understanding of consumer behavior: where they’ve been, what they’re looking for, and how they found your website are just a fraction of the many insights you can glean from familiarizing yourself with Google Analytics.