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It’s Time To Adopt AI Into Your Business Model

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In a recent Forbes article, IDM Brand’s Chief Innovation Officer Alannah Sandehl discusses key strategies for those looking to incorporate artificial intelligence (AI) in their business model.
Although people’s perception of AI may be rooted in concerns in making certain jobs obsolete, Sandehl assures us that implementing new technology in the business model can improve marketing efforts. By offering solutions for automation, AI can manage workflows successfully, which can reduce the amount of time spent on repetitive and simple tasks. This, in turn, can allow marketing professionals more time to focus on creativity and innovation.

Along with providing insight on how AI can transform where time is spent in the workplace, Sandehl shares how data analysis can be improved. AI can be used to streamline performance by allowing more time for analysis. Amazon is a notable example to follow. “Amazon collects and analyzes data offline to see how long customers interact with a product.” In this instance, AI adds value by integrating offline data to provide a more comprehensive view of customer behavior.

As companies begin to incorporate AI into the workplace, it’s important to understand the need for oversight. Sandehl concludes that AI will need to be trained, as will employees, and testing must be done to avoid mistakes. By adopting this new technology, companies have a new potential for immense growth and success.

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