September social media roundup
Every month we curate the most relevant news about developments, both technological and cultural, in social media and how that’s impacting our work at IDM.
Here’s what was on our minds in September:
Apple Introduces Ad Blocking Capability with new iPhone
…And the world went nuts. Largely seen as a direct slam against Google and their stranglehold on online revenue generation, Apple’s introduction of ad blocking for mobile launched a huge and still on-going conversation about online advertising, the true value of content and, more to the point, how content creators get paid.
We are facing a future in which consumers can no longer be forced to consume advertisements. The new question, then, is how to market effectively without alienating the consumer?
Facebook to Add “Dislike” Button
You’ve likely read all about Facebook’s supposed “dislike” button and if it’s truly going to be a straight-up “Thumbs Down” or more akin to an “Empathy” button, but the bottom line is that very soon, Facebook users will have a new tool with which to express themselves.
Let’s be honest, the main reason for Facebook allowing users new ways to express their “likes” and “dislikes” on the network is to create more accurate and effective targeting for ads. So this will have a huge and positive impact.
Twitter Claims A Comparable Audience to Facebook
With a comparatively tiny user base, it’s hard to imagine that Twitter can compete in any way with Facebook. However, consider the fact that native Twitter content appears nearly everywhere—embedded on outside websites, scrolling across the bottom of the television screen during sporting events, hashtags for everything and everyone, etc. Could it be that Twitter is more powerful than we imagined? (Said in Obi-Wan Kenobi voice)
Organic reach on Facebook is on the decline as the social network goes sniffing for ad dollars, but Twitter is demonstrating that even non-sponsored content has inherent potential to display before people who don’t even own a computer—something Facebook simply can’t do…yet.
[Via Fast Company]
Pinterest Finally Shares Its Size
And it’s a doozy! According to Pinterest, their network has over 100 million monthly active users and it’s still growing. Forecasters predict this information was released in advance of a public offering, giving investors a reason to take an interest in Pinterest, which has been very cagey about releasing any data about its metrics. More importantly, Pinterest also reports that 70% of visitors to the site are not simply browsing pretty images, they’re taking action, whether it be through re-pinning or clicking through.
While Facebook, Google and Apple publicly squabble over eyeballs and ad dollars, we’re keeping an eye on Pinterest, the network that could very well prove to hold significant value for advertisers in the long run.
[Via Fast Company]