Social Selling is the New Path Forward
As our VP of Strategy Larry Minsky states in his latest Harvard Business Review article, “Outbound B2B sales are becoming less and less effective.”
So, what is a company to do? Larry and his co-author Keith Quesenberry discuss how social selling, using social media as a sales tool by building relationships and inspiring dialogue with leads, is already assisting salespeople as they evolve to meet the demands of their environment.
Read the full article, titled 84% of B2B Sales Start with a Referral — Not a Salesperson, here. And while you’re at it, you can pre-order Larry’s next book, The Activation Imperative, here. Out December 9th, it has already reached number one on the Amazon Hot New Releases for Business Marketing.