The Importance of Community Outreach with Alana Sandel
Ken Antonelli interviews Alannah Sandehl, IDM Brand’s Co-Founder and Chief Innovation Officer, on bizcastonline.com’s podcast. In this episode, Sandehl shares how she and her friend, Olga Weiss, founded IDM Brand together in 2001 after getting laid off from a global advertising agency. They both had a passion for brands that helped to create positive habits and improve the quality of life.
Since then, IDM Brand has focused on helping brands connect with customers through various channels of marketing communications. Sandehl shares her perspective on integrating community outreach programs with digital efforts while sharing IDM’s process of connecting brands with customers while creating memorable experiences.
To learn more about IDM’s process, past clients, and current initiatives listen to the full interview on iTunes.