Making Probiotics: Taste Good

Lifeway Foods is the largest producer of specialty functional dairy foods for health-conscious consumers. IDM Brand has partnered with Lifeway Foods, manufacturer and distributor of kefir products, lending a hand in launching new products, advising their brand strategy, and developing buzzworthy online and social media initiatives, ensuring its annual sales growth.

Keeping Little Tummies Healthy with Probugs

IDM Brand has helped Lifeway Foods introduce several new products to the market through print, radio, and television campaigns. By connecting customers’ needs and usage behavior with Lifeway product benefits, IDM Brand contributed to Lifeway’s growth.

“Kefir is Good for You” Campaign

Across all of Lifeway’s product lines, IDM Brand developed a creative strategy to educate, inform, and entertain customers about Lifeway product benefits and promote healthy lifestyles. Assets created include marketing materials for TV, radio, print, events, outdoor, mobile, and online platforms.

Lifeway Community Outreach Program

Cooking with Lifeway is a community outreach program where kids and parents are educated on the nutritional benefits of food while creating simple recipes. Kids get the chance to be creative with their food choices by choosing and pairing their favorite toppings with Lifeway products. Cooking with Lifeway has reached over 10,000 in Chicago, Miami, Philadelphia and New York!

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