IDM has been working with Taiwan Excellence through TAITRA, a branch of the Taiwanese government, to promote products in technology, home goods, beauty, and lifestyle categories.
Our challenge is to create consumer awareness and trial for the products recognized with the Taiwan Excellence award, while supporting their organizational mission to secure new opportunities for the companies they represent and promoting innovation.
IDM designed promotional programs that include reaching people on social media and in person through experiential
Social Media Strategy&Management
We paid attention. We made sure to understand our target audiences and the tools needed to reach them.
By utilizing Facebook, Twitter and Instagram we created consumer awareness, opportunities for trial and engaged audiences.
Description: We entertained, educated, and created exposure with over 400,000 people for Taiwan Excellence during week 1 of Summerfest 2018, kids and adults alike. We connected TAITRA to the community through educational workshops and programs with a focus on innovation in local museums, Discovery World Science & Technology Center and Betty Brinn Children’s Museum. To learn more about our success with experiential marketing for Taiwan Excellence take a look at our Summerfest 2018 Case Study.
Cross Platform Partnership
Our beauty influencer partner, Nicole Townsend, was recently named Best Beauty Influencer of 2018 by Chicago Magazine. Nicole gave great insight and positive light to SH-RD Protein Cream in advance and during Summerfest 2018. She published a blog post a few days before the Opening Ceremony highlighting its attributes and the ways the product worked for her; you can read the blog here. A day later she published a video review and tutorial on YouTube; you can view the full video here. In addition, Nicole posted about her blog and video on Instagram, Twitter and Facebook and visited the Taiwan Excellence booth during the Opening Ceremony to speak with Artemis Tsai, General Manager of SHAANHONQ. Nicole posted a video recap of her experience of Taiwan Excellence’s booth at Summerfest – check out the full video here.
We inspired new audiences for Taiwan Excellence awarded products with influencer marketing. Through careful research, brand alignment, and creative collaboration we oversaw the publication of media on YouTube, Instagram, Facebook and Twitter with genuine product endorsements.
TechnoBuffalo for BenQ ScreenBar e-Reading Lamp
Tech expert, TechnoBuffalo, shares the benefits of the BenQ ScreenBar e-Reading Lamp and explains its place in an optimal 2018 desk set-up. Check out the full video.
Carrie Rad for O’right Shampoos
Self care advocate, Carrie Rad, explains how O’right shampoos help her refresh and rejuvenate her hair after traveling. Check out the full video.
Uravgconsumer for MSI GS65 Gaming Laptop
Tech enthusiast, UrAvgConsumer, shares the cutting edge benefits of the MSI GS65 Gaming Laptop and calls it his new favorite gaming laptop! Check out the full video.
Trade Event Support
Description: We showcased the specific high qualities of Taiwan Excellence awarded products to niche audiences through digital support of Taiwan Excellence presence at a wide array of trade events.